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Colombia’s EV revolution runs on marketing, not expensive fuel

Friday, July 10th, 2026 Category: Company News
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Colombia’s EV revolution runs on marketing, not expensive fuel

The conventional explanation for Latin America’s electric vehicle boom, as Bloomberg Línea documented for Uruguay this month, is straightforward: when gasoline costs US$7.60 a gallon – the highest in the region – the economics of switching to electric become irresistible.

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